Social media page (Facebook)

Strategic elements for this campaign will be primarily measured through post reach, website clicks, likes on the group page/blog posts, any comments/shares and finally the frequency of page visits.

Depending on interaction levels regarding likes, comments and shares on certain posts, these could be strong indicators as to what the target market would like to see more of. For example, if we see higher levels of interaction on certain posts like tips and tricks for cycling in general, obviously the best way to go is to create more of that type of content.