Banner ad

Indicators for the banner ads would be click through rates, bounce rates, sales made and an increase in activity within The Carbon Bike Shop brand (facebook interaction and email subscriptions.

Average click through rates could be an indicator of an average banner ad in terms of design and usability. This would indicate that more work should be done through online advertising.

An increase in activity on Facebook and in particular comments made directly about suggestions for improvement would be very helpful for developing our e-marketing communications.